Total exports of Brazilian orange juice (FCOJ Equivalent to 66 Brix) recorded an increase of 18% in the first nine months of the 2019/20 harvest compared to the same period of the previous harvest. Altogether they were shipped 861,700 tons against 732,048 tons recorded in the same period of 2018/19 harvest. In revenues the increase is 6% with a total of US $ 1.445 billion from $ 1.369 billion last season. However, we must emphasize that the high happens on a small base.
The 2018/19 harvest, which serves as a reference for comparison, closed with the second worst export volume since Brazil surpassed the barrier of one million tons exported in the 1991/92 crop. “When we look at the volume exported in the period, it is equivalent to the performance of two years ago, that is, from the 2017/18 harvest, which was a good year, but still below the best rates observed between 2003/04 and 2006/07 seasons , among others, “explains the executive director of CitrusBR, Ibiapaba Netto. “So, as much as we believe in the nutritional quality of our product and we stay happy for him being remembered by consumers around the world at this sensitive time, we must be cautious in reading the numbers.”
According to Netto, there was a big rush to supermarkets from the second week of March that apparently consumers have increased the demand for orange juice due to the vitamin concentration and took the opportunity to stock the product at home. “Part of the purchase increase must be attributed to the demand for vitamin C and part of the increase is due to the storage of juice in people’s houses,” says the executive who comments not be possible to know the weight of each one of the reasons for the increase in this time.
On one estimate a 10% increase in consumption side in the American retail in 2020, with great concentration in March, on the other, the food service industry was devastated. “The food service industry is very important, especially in the United States this fall and cancels part of the gains occurred in retail,” he explains. “We will monitor the data and reports in the coming weeks with serenity,” he says.
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For your main destination, the European Union, the orange juice shipments totaled from July to March, 597,242 tons, 26% above the 472,449 tons exported in the previous harvest. Revenues totaled US $ 1.011 billion, 14% more than in 2018/2019, when exports totaled US $ 886.812 million.
Second main destination of Brazilian orange juice, the United States, in the period, imported 138,800 tons, 16% less than that observed between July and March last year, with 165,015 tons. In sales, shipments to the United States totaled US $ 224.7 million, down 11% compared to last season, when revenues were $ 295.5 million. “The reduction in shipments is still reflecting the rise in juice inventories reported in the United States, who are in the greatest levels of the past five years,” ponders the executive.
The orange juice shipments to Japan also registered high between July and March 2020 compared to the same period last year. This season, have been exported to the country, 48,944 tons, 38% more than in the eight months of the season 2018/2019, with 35,345 tons. Revenue grew 28% to $ 87.07 million compared to $ 68.2 million.
China recorded a high of 46% in Brazilian orange juice imports in the period, reaching a volume of 35,991 tons against 24,601 in the previous harvest. In the billing increment is 1% in the first eight months to US $ 50.6 million from $ 50.2 million in the previous period. “One explanation may be the devaluation of the juice during this period compared to the previous period, the Chinese market is very susceptible to price and makes sense an increase at this juncture,” he says.
UNDERSTAND THE GROWTH OF EVENT MARKETING AMERICAN
:: Report shows growth in US consumption
The latest data from Nielsen consulting indicate that orange juice sales in the US retail totaled 131 million liters in the four-week period ended on March 14. This volume represents an increase of 9.8% over the same period last year.
In revenues, the increase was 9%, with a total of US $ 245.9 million. According to the consultancy, it is the first major increase in consumption registered in the country in the last 12 years. The report also reveals that sales of reconstituted juices, which has shown signs of revitalization, increased 9.4% to 44 million liters, with US $ 56.44 million revenue. But the NFC juice is still the flagship of the market, accounting for sales of 77.6 million liters, which corresponds to 59% of the total. In this category, the increase was 9.3%. In the total revenue was $ 173.98 million, up 10.5%.
This text was translated by machine from Brazilian Portuguese.