When one sees the extraordinary result obtained by Brazilian farmers and ranchers, one does not always see the impressive machine that moves to guarantee, for example, the production of more than 230 million tons of grains in a single harvest. It's the stuff of big people – and sophisticated in conducting their business. Behind the scenes of Brazilian agribusiness, there is a simultaneous race to modernize management systems, with the implementation of advanced digital tools that support the growth of the sector. The digital transformation of agribusiness has, in recent years, been the differential of leading companies in various segments to generate more efficiency and sustainability for their businesses. Presenting some of these cases and discussing the impact of the use of technology on agro-industrial companies is the purpose of the online event “AGROTECH: The future of the industry that feeds the world!”, Which takes place on the 11th, from 10 am to 11:30 am. Organized by the WTC São Paulo Business Club and SAP Brasil, sponsored by Intel Corporation and supported by Plant Project, the meeting will bring prominent names in the field of technology applied to agribusiness, such as the president of Coopercitrus, Fernando Degobbi, and the CIO of Bunge, Fernando Brocaneli, who will present the success stories of their companies. At the opening of the event, Plinio Nastari, founder and president of Datagro, one of the most important agricultural consultants in the country, will speak about trends in the use of technology in agribusiness. Then, the president of SAP Brazil, Adriana Aroulho, will present the scenario of management solutions aimed at the agribusiness and how they can contribute to the development of the sector in Brazil. Conducted by moderator Patricia Maldonado, a round table with Degobbi and Brocaneli will address questions about how to digitize and add value to production chains, how the technological revolution has been impacting business, infrastructure, tools, data management and the role of technology in the search for efficiency .
Digital Cooperative
The two executives lead two of the most successful examples of digital transformation in Brazil. Coopercitrus, headquartered in Bebedouro (SP), with facilities in 77 municipalities and around 150 business units in various areas of the production chain, is one of the largest cooperatives in Brazil, with 37 thousand members. Over the past 10 years, the company has grown at an annual rate of 20%, thanks to the diversification of its portfolio, with a focus on members, and the provision of services, with the use of technology. “The determinant sustainability in culture 5.0 can only be achieved with technology, monitoring, more efficient processes and rational use of resources. You need to have people with the capacity and technology with the capacity to support it, ”says Degobbi. About a year ago, Coopercitrus put the Germinar Project into action, with the aim of unifying data from its various operations on a single platform. The system chosen was SAP S / 4HANA, from SAP. "We found in SAP a company with the capacity to deliver a solution that would meet our needs", says the executive. Coopercitrus was the first cooperative to adopt a governance process and became a model for digitalization for others. With the new system, Coopercitrus is able to have a complete view of the cooperative's relationship with its different areas, allowing a better service to their demands, whether in the productive or financial fields. Transparency in the actions of the cooperative's managers is also greater, improving the level of information and the loyalty of members. Watch the video about the Germinar Project in the series “What SAP is doing here”.
Logistics and connection
For Bunge, a multinational based in the United States that has one of its biggest operations in the origination and commercialization of agricultural commodities in Brazil, digitization has contributed to increase efficiency, for example, on fronts such as connection with producers, management cargo logistics and also in the traceability of traded commodities. Bunge uses SAP solutions on a global level, but customized some of them for operations in Brazil. With the producer, the challenges faced with innovation are related to stages such as receiving raw materials, weighing and paying suppliers. With the information collected digitally and integrated into a single platform, the information is accessed more quickly and with greater reliability, allowing greater control of the supply network. One of the points addressed by Brocaneli, therefore, will be the use of technology to help the company have traceability and controls to be increasingly sustainable. In the same way as in the relationship with suppliers, the connection with truck drivers for scheduling freight of raw materials allows, in addition to making processes more efficient and generating savings for both parties, generating greater control of each stage of the process. productive chain. Check the schedule: AGROTECH: The future of the industry that feeds the world! Date: March 11, from 10:00 to 11:30 Opening Agenda, with Patricia Maldonado Presentation: The current scenario of agro and technology in the sector – Plinio Nastari, president of Datagro Presentation: SAP's strategy for agribusiness – Adriana Aroulho, President of SAP Brasil Roundtable with Fernando Degobbi (President of Coopercitrus, Fernando Brocaneli (Bunge's CIO), Adriana Aroulho and Patricia Maldonado
This text was translated by machine from Brazilian Portuguese.