Marcos Facó, communications and marketing director of Fundação Getúlio Vargas, said that on March 12 that social networks do not have the power to elect anyone.
He attributes this to a great predominance in the interior corners of the country, radio and TV media. Consequently, when we talk about agribusiness, we speak of the Brazilian interior, and an interior that has awakened in the last 30 years more effectively.
What moves good communication lies in the quality of the essence of its foundation. There are truths that will never die, and at the same time, a series of pieces of truth particles that would allow us to tell a lot of lies.
The last Brazilian Association of Rural Marketing and Agribusiness -ABMRA made in 2017 registered and surprised with the growth of radio media, as the most capillary and with high audience with rural producers.
Social media is the second in growth, which reveals the importance of radio media with credible social networks. Gathered, not isolated.
In communication, the medium becomes a message, but the content of what is communicated makes the difference, and we need to raise the communication of agribusiness to levels that break the time and flee from silly discussions, where social networks seem to be street fighting and organized cheering .
The great narrative for the Brazilian agribusiness is not to arrogantly say that we produce and sell food to the whole world and that we support the people of the city. Yes, the effect of Brazilian agriculture has allowed this, but there is much to be done.
However, the biggest cause that drives Brazil’s agriculture was in discovering and mastering the use of science, technology and knowledge with sustainability to produce under the conditions of the tropical belt of planet Earth.
It is to show that we have about one million small and medium family producers, all cooperative and progressing. In addition to producing food, we have learned to produce education and use of knowledge in the countryside, which now generates an agribusiness, hovering over agribusiness.
Radio, the fastest growing media among Brazilian farmers, and Brazil, more than food, learned how to produce food, energy, fiber, cellulose, protein, with the education of that knowledge.
We are an agro education house in the tropical belt of planet earth.
* José Luiz Tejon Megido is Fiscal Counselor of the Scientific Council of Agro Sustentável (CCAS) and Director of the ESPM Agribusiness Nucleus