And here we go for another crisis of the flesh, now of the chicken.
Something strikes: the crisis occurs in the industry and in the refrigerator, and the Minister of Agriculture, Blairo Maggi, takes care of the scolding. While Marcos Jorge de Lima, the Minister of Industry, Foreign Trade and Services does not appear.
Then the poultry farmer will pay the duck, or rather thesalmonellaof the chicken.
We can not claim that international competition wants us bad, because of course, obviously, the competition hates us and yes, we want it badly. But the question is whether the biggest traitor or competitor is not here on the inside, on management, and on failing to meet the exacting rigors of having a market like the European one.
We have learned to produce with unbeatable quality and cost, but, need to be Olympic, perfect, flawless. So it will forever be. It is the responsibility of organized civil society organizations to develop self-regulation, code of ethics, self-monitoring and oversight.
For one, only one who does not follow the established standards of conformity, destroys all others who do it correctly.
Now at BRF, called Pedro Parente to chair the council. We leave the South and go to the Amazon. I was in the state of Pará, and I affirm, there is an illegal Pará. With more land records than physical lands to hand over, and legal insecurity generates a side of illegal Pará.
But there is also a new Pará, with cooperatives and companies that work within the highest rigor of the law. Logistics goes through Pará, and the environment is one of Pará’s biggest concerns. Livestock, cacao – now bigger in Pará than in Bahia -, fruits, palm, palm, where the best in the world today is in Pará.
The future of Brazilian agribusiness will be the size of its leaders’ intelligence to be ethical, sustainable, and act 100% within the law. Legality and conformity with customers and end consumers, and the fairness and right relations of each production chain is the key to our future.
In the Brazilian Amazon, we need the law, the victory of a legal Pará, above the illegal.
In the agro as a whole, and in the case of the chicken, that enters a new crisis, we need the responsibility of the leaders of the productive chain. It is up to those who command the jail, watch over it and represent it as no one else.
Let the Brazilian poultry farmers no longer pay for this duck. It’s not their fault.
José Luiz Tejon Megido is Fiscal Counselor of the Scientific Council of Sustainable Agro (CCAS) and Directs the Agribusiness Nucleus of ESPM