Last week CitrusBR released a video which aims to show how the São Paulo citrus industry has a production model highly efficient and that works in harmony with environmental preservation. The video titled “What the orange juice is to preserve the environment,” features a simple and didactic way an information collection based on data entities as Fundecittrus, IBGE, Rural Environmental Registry, among others, that show how orange production has evolved in recent years, increasing production and reducing acreage.
A major objective of the action is to strengthen the image of the production chain abroad orange juice, with the industry as a production model integrated with the environment. Thus, with the support of Brazilian embassies, the material was distributed to some of the main markets of orange juice abroad. The video has versions in German, English, Mandarin and Italian (see below how to download videos in each language).
Among the displayed video information is the data that shows that the sector has reduced its production area by 40%, from 631,000 hectares in 1988 to 376,000 hectares in the current harvest. In the same period, productivity increased from 13.75 tons per hectare to an average of 42.64 tons per hectare of orange, a 210% jump. In addition, Fundecitrus data, crossed with information Environmental Rural Registry (CAR) and the IBGE show that in 2019/2020 crop properties with citrus totaled 181,750 hectares of native forest. Whereas a total of oranges planted area is 459 058 hectares for each 2.52 hectares planted with citrus, 1 hectare is occupied with forest area.
The material works using graphics and animated images, thought to a distribution format focused on social networks. The video follows the model of the “stories” increasingly popular on platforms such as Instagram and Facebook, which allows a faster and more pleasant in the mobile reading.
This text was translated by machine from Brazilian Portuguese.