This is not the first economic crisis that the coffee sector crosses. Seen as a product that brings joy to people, the sale remained during the pandemic and the prospects are good for years to come. This was the diagnosis presented by Nelson Carvalhaes, president of Cecafé; Bill Murray, president of the national Coffee Association; and Rachel Muller, director of Nestlé Cafes; In the “Post-pandemic Coffee Scenery: Offer and Demand” panel in the International Coffee Week 2020, held last week.
Coffee is currently the four largest Brazilian agribusiness product, the country walks to conquer 40% of the global market share and exported grains to 147 countries in the last five years. “It all indicates that we will have a fantastic market in the coming years. Everything indicates that in 2030 the scenarios are very positive, “bet Nelson Carvalhaes.
The devaluation of the real against the dollar was one of the factors that favored all Brazilian agribusiness and the coffee was not left. But it is the quality and sustainability of the product that has opened more markets and guaranteed increasingly significant values offered by Brazilian coffee.
And the country has been invested strong to make its coffee production more sustainable. With quite severe environmental laws, given up to 30% of environmental reserves on coffee farms, the country conquers its space. “Sustainability is today one is a matter of civility. Brazil is one of the producing countries that Maos invests in the development of cafe research and technology, increasing productivity and decreasing the planting area, “says Nelson.
Bill Murray, president of the United States National Coffee Association, emphasizes that Brazil is a strategic partner of his country, disputing with Colombia the first position for the import of coffee.
The beverage generates more than 1.6 million jobs in the United States throughout the chain, from production to cafeterias. “The good news is that Americans have not changed their habits of coffee consumption because of the pandemic. They still drink a lot of coffee, “says Murray.
In Brazil, the sale of cafes also remained stable, with a 30% increase in domestic consumption. Rachel Muller, director of cafes of Nestlé, evaluates that the pandemic motivated consumers to choose top quality cafes and that this is a trend that must remain.
“We have seen, as in the United States, the growth of coffee consumption indoors, highlighting the premium category. People are wondering more about coffee and we want to open the doors to this world of special cafes, which is so incredible, “he reveals.
For Rachel, the “premiumization” of the cafes in Brazil is only beginning. “We will still have many opportunities to meet for a good coffee,” he says.
This text was translated by machine from Brazilian Portuguese.